It’s called simply the “Amazon Kindle”. But it’s not like any Kindle you’ve seen before. It displays content in full color. It has a 7-inch capacitive touch screen. And it runs Android.
But it’s not an Android tablet. It runs a forked version of Android (pre-2.2) custom-designed for and by Amazon to be tightly integrated with its own branded book, music, video, and app stores and services.
So how much will the 7-inch Kindle cost? $250.
A great price point targeted for a November release with a 10” version slated for early 2012.
To be clear, Amazon’s tablet is not in the same ballpark as Apple’s iPad in terms of versatility and performance, but if Amazon can nail content delivery and the user experience, I see this selling very well.